Well House Juicery
Business: Cold pressed juices
Location: Beaufort, South Carolina
Services: Full branding services, publicity materials
My first foray into fully branding a juice company, Well House asked for branding assets that included concepts of both home and growth. Envisioning the 'Well House' as a haven where customers come for nourishment. We focused on botanical imagery, and explored different variations of green until finding a rich, bright green to be the hero. Developing variation of logos allowed for them to be set up for succe
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with Goodnature and Updog Smoothies & Juices, we rebranded this business as the third owner took over the operation. Originally starting out of a yoga studio, Updog sought to keep their playful nature but make a bigger splash in the Marietta market.
The client indicated that she loved contrasting elements of pinks and greens, and after pulling multiple shades, I presented a strong tangerine and emerald, supported by a softer green and pink to make a vibrant statement. We worked to make the feel retro yet sleek, and I developed the graphic fruits and veggies that accompanied the logo suite to have a playful pop. The logo variations served multiple purposes throughout the collateral, and gave the client plentiful capabilities with their final branding suite.
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Additional photography via Updog Smoothies & Juices social media
