Well House Juicery
Business: Cold pressed juices
Location: Beaufort, South Carolina
Services: Full branding services, publicity materials
As part of my first foray into fully branding a juice company, Well House Juicery asked for branding assets that included concepts of both home and growth. Envisioning the ‘Well House’ as a haven where customers come for nourishment, we focused on botanical imagery, and explored different variations of green until finding a rich, bright green to be the hero. As we developed concepts, we did several rounds of abstract concepts before landing on the leaves blooming out of the house, and a subtle juice drop incorporated into the typeography.
After being active in their community for three years, Well House has just opened their new store front, incorporating elements of their branding into their fun and welcoming space!
Additional photography via Well House Juicery social media
