Wild Honey Juicery & Café

Business: Cold-Pressed Juices, Açaí Bowls, Health Foods

Location: Richland Center, Wisconsin

Services: Full Brand Identity Package and Packaging

 

Through partnering with Goodnature and Wild Honey Juicery & Café, we developed a brand identity for a business that aims to feel sophisticated while nourishing its community. The name 'Wild Honey' derives from one of the founder's favorite songs, and they specifically requested bumblebee and honey imagery with a extensive yet cohesive color palette. Wild Honey's signature bee was hand drawn, then paired with an elevated script and simple san serif for balance. Other supplemental images include honeycomb and leaves, which have been incorporated into packaging and patterns. The founder knew they wanted deep green and gold, but found themselves also wanted pops of bright greens and red to give the brand some liveliness. The finalized visual identity is well rounded and adaptable for all of Wild Honey's needs as they launch their space.

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Wild Honey is currently under construction and is aiming to open before the end of 2025.