Updog Smoothies & Juices

Business: Smoothies, Cold-Pressed Juices and Açaí Bowls

Location: Marietta, Georgia

Services: Full Rebrand Service

 

In collaboration with Goodnature and Updog Smoothies & Juices, we rebranded this business as the third owner took over the operation. Originally starting out of a yoga studio, Updog sought to keep their playful nature but make a bigger splash in the Marietta market. 

 

The client indicated that she loved contrasting elements of pinks and greens, and after pulling multiple shades, I presented a strong tangerine and emerald, supported by a softer green and pink to make a vibrant statement. We worked to make the feel retro yet sleek, and I developed the graphic fruits and veggies that accompanied the logo suite to have a playful pop. The logo variations served multiple purposes throughout the collateral, and gave the client plentiful capabilities with their final branding suite. 

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Additional photography via Updog Smoothies & Juices social media