Source Juicery

Business: Cold-Pressed Juices, Açaí Bowls, Smoothies and Foods

Location: Edwardsville, Louisiana

Services: Rebrand Services

 

In collaboration with Goodnature, we worked to rebrand Source Juicery in Edwardsville, Indiana to take them into a new era. Keeping components of the established brand, we refreshed their identity with new energy to make their packaging and signage more eye-catching.

 

Since Source’s beginning, the leaf and heart imagery has remained important. Wanting to add more character to it, we reimagined the ‘heart leaf’ to be more stylized, as opposed to the more traditional heart icon they had before. Picking a fun, engaging script font loosened up the overall aesthetic of the logos as well, and pairing it with a chunky sans serif, we gave Source a playful-retro edge in its identity. While before the primary palette contained two strong neon greens, we toned them down to contrasting sage and forest green, with a supporting palette. Loose, painterly drawings of fruits were added into a pattern using these shades along with the tagline ‘Happy + Healthy + Whole’, along with the ‘heart leaf’.  

 

Additional photography via Source Juicery social media.