top of page

Deep Roots Juicery

Business: Cold-Pressed Juices, Açaí Bowls, Food Truck

Location: Slidell, Louisiana

Services: Full Brand Identity Package and Packaging

 

Through partnering with Goodnature and Deep Roots Juicery, we created a brand identity that paid homage to the owners Louisiana upbringing and community. Our goal was to craft a distinct look within the juice market that felt established and engaging.

Drawing inspiration from the surrounding swampland, I pulled several compatible shades of green, invoking health and nature. Important imagery I incorporated included hand-drawn bald cypress trees, alligators and egrets. These illustrations serve to create engaging brand materials, adorning the Deep Roots truck as it journeys through Louisiana. Another inspiration, the professional baseball career of co-founder Ryan Eades, gets a nod through script elements paying tribute to vintage baseball logos.

 

Additional photography via Deep Roots social media 

DR_WEb2-07.png
DR_Web-08.png
rooted-09.png
407983900_692579462634681_4886136834623518504_n.jpg
413236302_1399444767444698_7680443062335503577_n.jpg
deeprootswebsite-21.jpg
402730338_1122278078743998_6241147907898729315_n.jpg
393420363_1537091517027104_4462238533729849490_n.jpg
445355957_474460368396117_8586584139316105733_n_edited.jpg
442421436_2122096668150718_7794950160296009410_n_edited.jpg
405543788_250382281390367_4696315082395682856_n.jpg
deeprootswebsite-21.jpg
398797138_880232843609719_1943920077173486483_n.jpg
432608455_6579750368792741_401607491856268016_n.jpg
434014288_761600472583839_3185600142391095603_n_edited.jpg
446335697_1512621869688249_1828708348790133693_n_edited.jpg
bottom of page