Deep Roots Juicery

Business: Cold-Pressed Juices, Açaí Bowls, Food Truck

Location: Slidell, Louisiana

Services: Full Brand Identity Package and Packaging

 

Through partnering with Goodnature and Deep Roots Juicery, we created a brand identity that paid homage to the owners Louisiana upbringing and community. Our goal was to craft a distinct look within the juice market that felt established and engaging.

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Drawing inspiration from the surrounding swampland, I pulled several compatible shades of green, invoking health and nature. Important imagery I incorporated included hand-drawn bald cypress trees, alligators and egrets. These illustrations serve to create engaging brand materials, adorning the Deep Roots truck as it journeys through Louisiana. Another inspiration, the professional baseball career of co-founder Ryan Eades, gets a nod through script elements paying tribute to vintage baseball logos.

 

Additional photography via Deep Roots social media